Rothschild Blvd one of Tel Aviv’s central boulevards


Rothschild Blvd is one of Tel Aviv’s central boulevards, spreading from Neve Tzedek in its south-western end to Habima, the national theater, in the north. It’s a wide street with a designated promenade for pedestrians and bicycle as its centerpiece; around it you’ll find a variety of cafés, restaurants, kiosks, and some of Tel Aviv’s most impressive Bauhaus architecture, at the heart of the “White City”, the name given to this UNESCO World Heritage site in 2003.

You can spend few lovely hours walking around Rothschild Blvd, mixing a bit of people-watching, resting on one of the promenade’s benches, sipping great coffee in Bar Rothschild (8 Rothschild Blvd) or Under The Tree (10 Rothschild Blvd), or sitting in one of the most popular restaurants in Tel Aviv scattered all around.

If you’re interested in some history, the Eliahu Golomb House (Beit Hagana – the Israel Defense Forces Museum) is located at 23 Rothschild Blvd. This small museum tells the history of Jewish defense from the days of the “Hashomer” organization until the establishment of the Israel Defense Force.

If you’re more of an artistic type, don’t miss the many galleries along the boulevard: Sommer gallery at 13 Rothschild Blvd and Julie M. at 10 Bezalel Yafe St. (right off the boulevard), among others.

For culinary purposes, you’ve come to the right place. A wide selection of restaurants are available, from Japanese cuisine (Yakimono at 19 Rothschild Blvd, Sushido at 15 Rothschild Blvd), Italian (Cantina at 71 Rothschild Blvd, Fabiana at 64 Rothschild Blvd), microbrewery (Brewhouse at 11 Rothschild Blvd) to Hamburgers (Mose’s at 35 Rothschild Blvd, which continuously wins the “Best Tel Aviv Hamburger award”). For desert, don’t miss Max Brenner’s Chocolate Bar, at 45 Rothschild Blvd.


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