Gan Hahashmal (Electricity Garden) is one of the coolest neighborhoods in Tel Aviv. Once the location of Tel Aviv’s central power plant, followed by few dark years, in which this small park surrounded by elegant, late-Ottoman-era houses hosted some of the city’s alternative activities, it now houses some Tel Aviv’s indie-fashion crowd who chose to live, work, create and party there.
The Collective 6940 is a group of designers who settled into the Gan HaHashmal area with their design studios and stores that inhabit the few blocks around the central garden. The group is also responsible for several cultural events throughout the year, offering live music, dancing, group yoga, art exhibitions and – shopping.
The Gan Hahashmal miniature quarter, spreading between the streets of Allenby, Yehuda Halevy, Barzilay & Hahashmal, boasts of cutting-edge boutiques, studios of apparel and accessory designers, restaurants, cafes and nighttime entertainment options. Some of the most recommended are:
Bar & Music: Levontin 7 is the name (and address) of one of the coolest bars-music venue in Tel Aviv. Now in its 2nd year, it hosts a wide selection of eclectic music performances of local and foreign Rock, Jazz and Indie musicians and bands. To find our more, you can go to – http://www.myspace.com/levontine7 (Tel: 972-3-5605084).
Shopping: Uzbek-born Helena Blaunstein designs an eclectic women’s clothing line for her store Frau Blau (8 HaHashmal St.; 972-3-5601735; www.fraublau.com). With their vibrant colors, patchwork patterns, and fitted, feminine shapes, her clothes have a vintage edge paired with a decidedly 21st-century playfulness.